This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.arrowfitness.co.uk (the “Site”).  

 
Personal information we collect  
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.  
 

We collect Device Information using the following technologies:  

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.  

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.  

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What are cookies? 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the Arrow Fitness website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

 

What cookies do we use and why? 

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages. 

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include: 

• User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service. 

• Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters). 

• Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately. 

• User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages. 

Arrow Fitness is dedicated to user experience and we use many tools to help us improve our website. To this end, we use reporting and analytics cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include: 

• First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites are performing and make relevant improvements to improve your browsing experience. 

• Third party analytics cookies - We also use Google Analytics to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how to opt out of Google Analytics, see below. 

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here.  

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third-party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research. 

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We place the following cookies for visitors of Arrow Fitness:

XSRF-TOKEN, used for security reasons, lasts for the session, essential.
hs, used for security reasons, lasts for the session, essential.
svSession, used in connection with user login, last for 2 years, essential.
SSR-caching, used to indicate the system from which the site was rendered, lasts for 1 minute, essential.
_wixCIDX, used for system monitoring/debugging, lasts for 3 months, essential.
_wix_browser_sess, used for system monitoring/debugging, lasts for the session, essential.
consent-policy, used for cookie banner parameters, lasts for 12 months, essential.
smSession, used to identify logged in site members, lasts for the session, essential.
TS*, used for security and anti-fraud reasons, lasts for the session, essential.
bSession, used for system effectiveness measurement, lasts for 30 minutes, essential.
fedops.logger.sessionId, used for stability/effectiveness measurement, lasts for 12 months, essential.
wixLanguage, used on multilingual websites to save user language preference, lasts for 12 months, functional.

 

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies: 

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Reporting & Analytics 

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Google Analytics 

We use Google Analytics to help measure how users interact with our websites. 

https://policies.google.com/privacy 

  

Advertising: 

 

Facebook Custom Audiences 

We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. 

https://www.facebook.com/policy.php

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Google 

We use Google Ads to deliver targeted advertisements to individuals who visit our websites. 

https://policies.google.com/privacy 

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When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.  
 
How do we use your personal information?  
We use the Contact Information that we collect generally to communicate with you regarding your enquiry.

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We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Device information is also used for advertising and re-targeting strategies. 
 
Sharing your personal Information  
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Wix to power our website --you can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.  
 
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.  
 
Behavioural advertising  
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.  
 
You can opt out of targeted advertising by using the links below:  
- Facebook: https://www.facebook.com/settings/?tab=ads  
- Google: https://www.google.com/settings/ads/anonymous  
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads  
 
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.  
 
Do not track  
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.  
 
Your rights  
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.  
 
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.  
 
Data retention  
When you contact us through the Site, we will maintain your Contact Information for our records unless and until you ask us to delete this information.  
 
Changes  
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.  
 
Minors  
The Site is not intended for individuals under the age of 18.  
 
Contact us  
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at contact@arrowfitness.co.uk or by mail using the details provided below:  
 
Arrow Fitness  
[Re: Privacy Compliance Officer]  
2 Cunningham House, Pump House Crescent, Brentford, TW8 0FY, United Kingdom 

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